The fastest way to add AI chat to a Webflow site. SmartWidget deploys via a single JavaScript snippet pasted into Project Settings > Custom Code > Footer Code. Reads your existing site, configures itself, and goes live in under five minutes. £19/month, no contract, cancel any time.
SmartWidget is the AI chat widget purpose-built to install cleanly on Webflow. The deployment is a single JavaScript snippet — no plugin, no theme modification, no engineer required. The snippet goes into Project Settings > Custom Code > Footer Code. From the moment you paste and save, the widget is live, reading your site automatically and answering every visitor in under eight seconds. From £19 a month, UK GDPR compliant by design.
The full install end-to-end. Five steps, about five minutes from signup to the first answered visitor.
The exact panel and field to paste the snippet on every supported platform. Webflow is highlighted first.
The setup dashboard runs the entire SmartWidget configuration for your Webflow site. The AI's understanding of your business is shown as editable Q&A pairs; the appearance is shown as a live preview; the integrations are shown as toggles; the escalation rules are shown as ordered conditions. Everything is editable in real time and every change propagates to your Webflow site within seconds. No engineer ever touches the setup.
The biggest weakness in a typical Webflow site is the inability to engage visitors outside office hours. Most enquiry traffic on UK SMB sites arrives between 6pm and 10pm — exactly when the office is shut. The widget answers those visitors in real time, qualifies the enquiry, books them in if possible, and alerts you on SMS the next morning with a triaged, qualified contact card. £19/mo.
Every visitor your Webflow site receives has a conversation that lands in this inbox. Some are auto-handled by the AI in under eight seconds and you never need to look at them — they appear in the Completed tab. Others are escalated to you in real time, with an SMS ping to your mobile. Others again you choose to take over for relationship reasons. The inbox is the operating console for the widget on your Webflow site, and it scales from one site to many.
Yes. The dashboard supports WhatsApp Business API integration for escalations. When the AI flags a high-intent enquiry on your Webflow site, it can send you a WhatsApp message with the visitor's details and the conversation context. The integration runs on top of the standard email and SMS escalation options.
The install on Webflow takes about five minutes end-to-end. You sign up at smartwidget.co.uk, paste your Webflow site URL so the AI can read it, review the auto-generated answers, copy the JavaScript snippet, paste it into Project Settings > Custom Code > Footer Code, and save. The widget is live and answering visitors the moment the page saves.
No. The Webflow install is one line of JavaScript pasted into Project Settings > Custom Code > Footer Code. If you can navigate your Webflow admin dashboard, you can complete the install. The walkthrough on the SmartWidget dashboard shows the exact menu path for Webflow with screenshots.
No. SmartWidget loads asynchronously and isolates its CSS inside a Shadow DOM, so it cannot affect your Webflow theme's styling, animations, or layout. It also does not block page rendering. Lighthouse and PageSpeed scores are unaffected.
Yes for any Webflow plan that lets you paste a script tag or custom JavaScript into Project Settings > Custom Code > Footer Code. On a small number of Webflow entry-level tiers the custom code feature is restricted; in that case upgrading to the next plan unlocks it. Most Webflow Business or Pro tiers and above support SmartWidget directly.
No. There is no plugin for Webflow. SmartWidget installs via a single line of JavaScript pasted directly into Project Settings > Custom Code > Footer Code. Avoiding the plugin route means fewer dependencies, zero conflicts with your other Webflow extensions, and no plugin marketplace approval process.
A single script tag with your unique widget key. Around 200 characters total. You copy it from the SmartWidget dashboard after signup, paste it into Project Settings > Custom Code > Footer Code, and save. The script tag loads our widget client asynchronously when a visitor lands on your page.
No. The widget loads asynchronously after the page has rendered, so it does not block any of your Webflow site's critical rendering path. PageSpeed and Lighthouse scores are unaffected. The widget bundle is under 30 KB and lazy-loads its UI when the visitor first interacts with the chat bubble.
SmartWidget is UK GDPR compliant by design. Conversation transcripts are encrypted at rest in UK-based data centres. The widget includes a configurable consent notice that integrates with most Webflow cookie banner solutions, and the dashboard exposes the controls needed for data-subject access and deletion requests.
Yes. The widget appearance is fully customisable from the SmartWidget dashboard — primary colour, accent colour, chat bubble position (bottom-left, bottom-right), avatar, welcome message, and trigger behaviour. The customisation is centralised, so changing it once updates the widget on your Webflow site immediately.
Remove the single line of JavaScript from Project Settings > Custom Code > Footer Code and save. The widget disappears immediately. There is nothing else to uninstall from Webflow — no database tables, no orphaned files, no leftover configuration.
Yes. Multi-site is built in from the Growth tier. One SmartWidget subscription can run widgets across multiple Webflow sites, each with its own AI personality, knowledge base and unified inbox. Particularly useful for agencies running client Webflow sites or operators with multiple brand sites.
Yes. The widget is responsive by default and works on every Webflow mobile breakpoint. The chat bubble sits in the bottom corner on every screen size and the chat interface adapts to mobile-optimised layout when a visitor opens it on a phone.
Yes. The widget integrates with Google Calendar, Outlook (Microsoft Graph), and the built-in SmartWidget scheduler. Visitors browsing your Webflow site can be offered specific appointment slots and book directly inside the chat. The event writes back to your calendar with the conversation transcript attached.
4.9 out of 5 from 199 reviews. A selection of install-experience reviews from real UK businesses.
My GoDaddy site was the third platform we tried — none of the chat tools we previously bought worked on it. SmartWidget installed via the HTML section block in twelve minutes and has been running clean since.
My Strikingly site does not support most chat widgets I tried. SmartWidget installed via the advanced footer HTML field cleanly and the widget appears on every page including the single-page sections.
My BigCommerce store and my WordPress information site needed one chat widget across both. SmartWidget Multi-Site handles both with separate knowledge bases. One subscription, two installs, identical experience.
My Pixieset client gallery site does not support most chat tools. SmartWidget installed via the custom code tracking field with zero modification needed. The widget appears only on the public site, not the client galleries.
My site is on Wix and the developer who built it is no longer around. SmartWidget gave me copy-paste instructions for the Wix custom code section. Live in seven minutes.
My BigCommerce store has six payment processors and four tracking scripts. I expected another script tag to cause problems. It did not. The widget loads asynchronously and does not block anything on the page.
SmartWidget installs cleanly on every major platform in this category. Explore install guides for related platforms.
Sign up, paste the snippet, save. From £19 a month. No card to start.
