SmartWidget is the standalone chat widget from Team Connect — the full AI business communications platform we've been building since 2019. Same engine, same data residency, same UK support, sold separately so independent businesses can adopt just the widget without buying the whole suite.
Team Connect is a full AI communications platform — phone numbers, voice receptionists, multi-channel inboxes, SMS, the chat widget, the lot. We've been shipping it to UK service businesses since 2019.
Over those years we kept hearing the same thing from people who couldn't justify the whole platform: "I just want the widget."
An independent plumber doesn't need a multi-line phone system with AI voice agents and CRM integrations. They need a chat bubble on their website that captures the job and texts them. A small dental practice already has practice management software — they don't want to migrate to a new phone platform, they want their website to stop missing new-patient enquiries at 8pm.
So we took the widget out, kept it on the same engine as the full Team Connect platform, and shipped it as SmartWidget — its own product, its own pricing, its own UK domain, but the same code, same data residency, same UK support behind it.
If you outgrow the widget and decide you want the full platform later, the upgrade is one button — your account, conversation history and configuration all carry across because behind the scenes you've always been on the same system.
DadLink Technologies is the parent company that owns and builds everything. Team Connect is the full AI communications platform. SmartWidget is the standalone chat widget from that same platform.
The corporation behind both products. UK-registered, Cheshire-based, founded to build AI tools for UK service businesses. Also publishes 12 iOS apps under the same parent.
Visit dadlinktechnologies.co.ukThe full AI business communications platform. Phone numbers, voice receptionists, multi-channel inbox, SMS, AI transcription, the widget, payments. Built for businesses that want one tool for every customer touchpoint.
Explore Team ConnectThe chat widget from Team Connect, sold separately. AI receptionist on your website, lead capture to your phone via SMS, human takeover. Built for UK small businesses that want the widget without the rest of the platform.
See SmartWidget pricingBecause both products run on the same authentication system, a single account works across both. You don't need separate credentials, separate billing accounts or separate dashboards if you ever want to add more of the platform.
Sign up to SmartWidget today, decide tomorrow you want the full Team Connect suite — same email, same password, no migration. Or sign up for Team Connect and use the same login to manage your widget directly at smartwidget.co.uk.
I started this because UK small businesses deserved better tools than US platforms designed for Silicon Valley scale. Every feature has to actually save someone's Saturday.— Mathew Ades, Founder
DadLink Technologies is independently owned, bootstrapped, and not chasing venture capital. That means no quarterly growth targets, no investor-driven feature dumps, no Series-A pressure to chase enterprise contracts at the expense of small business pricing.
It also means decisions happen quickly. If you email about a feature you need, you're emailing the person who'll code it that evening. There is no support tier system here — your message lands directly in the founder's inbox, and that's usually who replies.
Long term, the plan is to keep building the most useful AI communication tools we can for UK service businesses — and to keep them affordable for the one-person trades and small independent practices that make up most of the customer base.
These are the principles we keep coming back to when we're deciding what to ship and what to skip. Some are technical, some are commercial, all of them are why customers stay.
Built in the UK, hosted in the UK, supported in UK working hours. EU data residency by default. No US-incorporated processors for primary data storage.
Every paid plan includes the AI. No separate "Lyro-style" add-ons. No three-quota billing. One price, one usage cap, AI runs from the cheapest tier upwards.
No 12× cliffs between tiers. No per-seat caps that force enterprise upgrades. No hidden auto-upgrades when you hit 95% of quota. What you sign up to is what you pay.
SmartWidget and Team Connect share the same engine. Pick the surface area you want today; upgrade or add later without rebuilding.
Built for garages, dental practices, salons, plumbers, accountants, restaurants — the actual UK high street. Not US e-commerce. Not Silicon Valley SaaS.
Bootstrapped. No VC. The founder reads every customer email. Features ship when they're useful, not when an investor deck demands them.
14 days free, no card required. Live before lunch. Built by people whose email actually arrives in your inbox when you reply.