Install AI chat on Umbraco with a single line of JavaScript. The snippet goes into master template before closing body tag. SmartWidget reads your existing site, builds the knowledge base, and the widget is live the moment the page saves. Five-minute install. From £19/mo, no contract.
An AI chat widget for Umbraco replaces three pieces of legacy site tooling at once: the contact form that nobody replies to, the live chat that only works in business hours, and the FAQ page visitors never read. SmartWidget on Umbraco handles all three jobs from a single line of JavaScript pasted into master template before closing body tag. It reads your site, builds the knowledge base, and goes live in five minutes. From £19/month, no contract.
The full install end-to-end. Five steps, about five minutes from signup to the first answered visitor.
The exact panel and field to paste the snippet on every supported platform. Umbraco is highlighted first.
The SmartWidget setup dashboard is where you review and refine the AI receptionist for your Umbraco site. The AI reads your site during signup, builds a draft set of question-and-answer pairs, and presents them in the dashboard for review. You edit anything that needs refining, add answers to gaps, set the tone of voice, and configure escalation rules. The dashboard is where the AI is shaped to match your specific Umbraco business — services, prices, opening hours, the way you handle out-of-hours enquiries.
Umbraco gives you a beautiful site, but it doesn't give you a way to engage visitors in real time. That's a conversion-rate gap. Visitors arrive interested, can't get an immediate answer, and leave. SmartWidget closes that gap with a single line of JavaScript pasted into master template before closing body tag. From that moment on, every visitor gets an answer in under eight seconds and every qualified enquiry gets a contact-card-and-SMS handover to you.
The messaging inbox surfaces every visitor conversation from your Umbraco site in one place. Each conversation card shows the visitor's name, contact details, the question they asked, the AI's answer, and the qualification status. You can take over any conversation, mark any conversation for follow-up, send any conversation to your CRM, and reply to any visitor by email after the chat ends — the email thread continues from where the chat finished.
Yes. The dashboard supports WhatsApp Business API integration for escalations. When the AI flags a high-intent enquiry on your Umbraco site, it can send you a WhatsApp message with the visitor's details and the conversation context. The integration runs on top of the standard email and SMS escalation options.
The install on Umbraco takes about five minutes end-to-end. You sign up at smartwidget.co.uk, paste your Umbraco site URL so the AI can read it, review the auto-generated answers, copy the JavaScript snippet, paste it into master template before closing body tag, and save. The widget is live and answering visitors the moment the page saves.
No. The Umbraco install is one line of JavaScript pasted into master template before closing body tag. If you can navigate your Umbraco admin dashboard, you can complete the install. The walkthrough on the SmartWidget dashboard shows the exact menu path for Umbraco with screenshots.
No. SmartWidget loads asynchronously and isolates its CSS inside a Shadow DOM, so it cannot affect your Umbraco theme's styling, animations, or layout. It also does not block page rendering. Lighthouse and PageSpeed scores are unaffected.
Yes for any Umbraco plan that lets you paste a script tag or custom JavaScript into master template before closing body tag. On a small number of Umbraco entry-level tiers the custom code feature is restricted; in that case upgrading to the next plan unlocks it. Most Umbraco Business or Pro tiers and above support SmartWidget directly.
No. There is no plugin for Umbraco. SmartWidget installs via a single line of JavaScript pasted directly into master template before closing body tag. Avoiding the plugin route means fewer dependencies, zero conflicts with your other Umbraco extensions, and no plugin marketplace approval process.
A single script tag with your unique widget key. Around 200 characters total. You copy it from the SmartWidget dashboard after signup, paste it into master template before closing body tag, and save. The script tag loads our widget client asynchronously when a visitor lands on your page.
No. The widget loads asynchronously after the page has rendered, so it does not block any of your Umbraco site's critical rendering path. PageSpeed and Lighthouse scores are unaffected. The widget bundle is under 30 KB and lazy-loads its UI when the visitor first interacts with the chat bubble.
SmartWidget is UK GDPR compliant by design. Conversation transcripts are encrypted at rest in UK-based data centres. The widget includes a configurable consent notice that integrates with most Umbraco cookie banner solutions, and the dashboard exposes the controls needed for data-subject access and deletion requests.
Yes. The widget appearance is fully customisable from the SmartWidget dashboard — primary colour, accent colour, chat bubble position (bottom-left, bottom-right), avatar, welcome message, and trigger behaviour. The customisation is centralised, so changing it once updates the widget on your Umbraco site immediately.
Remove the single line of JavaScript from master template before closing body tag and save. The widget disappears immediately. There is nothing else to uninstall from Umbraco — no database tables, no orphaned files, no leftover configuration.
Yes. Multi-site is built in from the Growth tier. One SmartWidget subscription can run widgets across multiple Umbraco sites, each with its own AI personality, knowledge base and unified inbox. Particularly useful for agencies running client Umbraco sites or operators with multiple brand sites.
Yes. The widget is responsive by default and works on every Umbraco mobile breakpoint. The chat bubble sits in the bottom corner on every screen size and the chat interface adapts to mobile-optimised layout when a visitor opens it on a phone.
Yes. The widget integrates with Google Calendar, Outlook (Microsoft Graph), and the built-in SmartWidget scheduler. Visitors browsing your Umbraco site can be offered specific appointment slots and book directly inside the chat. The event writes back to your calendar with the conversation transcript attached.
4.9 out of 5 from 199 reviews. A selection of install-experience reviews from real UK businesses.
My Shopify theme is custom and locked down. SmartWidget installs via theme.liquid before the body close — exactly where every other tracking pixel goes. Zero conflicts with my checkout.
I am the worst kind of non-technical user — I built my Squarespace site myself and was scared of the code injection field. The widget walkthrough showed me exactly which menu to open. I am live and capturing bookings.
My ConvertKit landing page was meant to be a temporary holding page that ended up running for two years. SmartWidget installed via the tracking code field and is now my main lead capture.
We run a Sitecore site for our manufacturing business. The IT team flagged compatibility concerns. SmartWidget installed as a layout-level script tag and passed the internal security review without modification.
My Bubble app site needed chat without breaking the app routing. SmartWidget installed as a body script in the Bubble SEO settings and works across every page of the app without intercepting any of the existing routing logic.
I work mainly in Webflow and I have tested every chat widget on the market for client sites. SmartWidget is the only one that does not introduce CLS issues. Clean install, perfect Lighthouse score.
SmartWidget installs cleanly on every major platform in this category. Explore install guides for related platforms.
Sign up, paste the snippet, save. From £19 a month. No card to start.
