An AI chat widget for Strapi installs in three steps: paste your URL into SmartWidget, review the AI-generated knowledge base, drop one line of JavaScript into your Strapi site (frontend integration body insertion point). The full walkthrough is below. From £19 a month, no contract.
An AI chat widget for Strapi replaces three pieces of legacy site tooling at once: the contact form that nobody replies to, the live chat that only works in business hours, and the FAQ page visitors never read. SmartWidget on Strapi handles all three jobs from a single line of JavaScript pasted into frontend integration body insertion point. It reads your site, builds the knowledge base, and goes live in five minutes. From £19/month, no contract.
The full install end-to-end. Five steps, about five minutes from signup to the first answered visitor.
The exact panel and field to paste the snippet on every supported platform. Strapi is highlighted first.
The setup dashboard runs the entire SmartWidget configuration for your Strapi site. The AI's understanding of your business is shown as editable Q&A pairs; the appearance is shown as a live preview; the integrations are shown as toggles; the escalation rules are shown as ordered conditions. Everything is editable in real time and every change propagates to your Strapi site within seconds. No engineer ever touches the setup.
Visitors to a Strapi site convert better when they get an answer instantly. That's the consistent finding across every chat-widget A/B test on the market. The challenge has historically been cost — live chat needs human operators, and human operators cost £24,000 a year and only work 9 to 5. SmartWidget answers the same questions 24/7 from £19 a month. The install is one line of JavaScript pasted into frontend integration body insertion point.
This is the inbox you'll use to manage every visitor conversation from your Strapi site. The AI handles most conversations end-to-end without human involvement, but the ones that matter — high-value enquiries, complex questions, urgent issues — are flagged for your attention. SMS alerts ping your mobile the moment a qualified lead lands. The inbox shows every conversation with full transcript, visitor metadata, and a single-click handover button.
No. There is no plugin for Strapi. SmartWidget installs via a single line of JavaScript pasted directly into frontend integration body insertion point. Avoiding the plugin route means fewer dependencies, zero conflicts with your other Strapi extensions, and no plugin marketplace approval process.
A single script tag with your unique widget key. Around 200 characters total. You copy it from the SmartWidget dashboard after signup, paste it into frontend integration body insertion point, and save. The script tag loads our widget client asynchronously when a visitor lands on your page.
No. The widget loads asynchronously after the page has rendered, so it does not block any of your Strapi site's critical rendering path. PageSpeed and Lighthouse scores are unaffected. The widget bundle is under 30 KB and lazy-loads its UI when the visitor first interacts with the chat bubble.
SmartWidget is UK GDPR compliant by design. Conversation transcripts are encrypted at rest in UK-based data centres. The widget includes a configurable consent notice that integrates with most Strapi cookie banner solutions, and the dashboard exposes the controls needed for data-subject access and deletion requests.
Yes. The widget appearance is fully customisable from the SmartWidget dashboard — primary colour, accent colour, chat bubble position (bottom-left, bottom-right), avatar, welcome message, and trigger behaviour. The customisation is centralised, so changing it once updates the widget on your Strapi site immediately.
Remove the single line of JavaScript from frontend integration body insertion point and save. The widget disappears immediately. There is nothing else to uninstall from Strapi — no database tables, no orphaned files, no leftover configuration.
Yes. Multi-site is built in from the Growth tier. One SmartWidget subscription can run widgets across multiple Strapi sites, each with its own AI personality, knowledge base and unified inbox. Particularly useful for agencies running client Strapi sites or operators with multiple brand sites.
Yes. The widget is responsive by default and works on every Strapi mobile breakpoint. The chat bubble sits in the bottom corner on every screen size and the chat interface adapts to mobile-optimised layout when a visitor opens it on a phone.
Yes. The widget integrates with Google Calendar, Outlook (Microsoft Graph), and the built-in SmartWidget scheduler. Visitors browsing your Strapi site can be offered specific appointment slots and book directly inside the chat. The event writes back to your calendar with the conversation transcript attached.
A small number of Strapi entry-level tiers restrict custom code. In that case, upgrading to a tier that allows custom JavaScript is the only path. If Strapi does not allow custom code on any tier, SmartWidget cannot be installed — but this is rare. Almost every modern Strapi Business or Pro plan supports it.
No. SmartWidget operates on monthly billing with no contract and no minimum commitment. Cancel any time directly from the dashboard with no notice period and no exit fee. The lowest tier is £19 per month, billed monthly, so the maximum risk on the decision is a single month's spend.
Live chat support inside the SmartWidget dashboard answers within minutes. The dashboard also contains a step-by-step Strapi-specific install guide with screenshots and the exact menu paths. If the install does not work, support will remote into a screenshare and complete it with you.
The widget includes a configurable consent notice that integrates with the major UK cookie banner solutions including OneTrust, Cookiebot, CookieYes, Iubenda, and the platform-native banners on Strapi where available. Consent state is respected — the widget does not initialise until consent has been granted on visitors in scope of UK GDPR.
The AI knowledge base is built from publicly accessible pages on your Strapi site. Content gated behind login is not included automatically. If your Strapi site has paid-content or member-only sections, the AI's knowledge will reflect only the public pages — which is typically what you want for visitor chat anyway.
4.9 out of 5 from 199 reviews. A selection of install-experience reviews from real UK businesses.
Our PrestaShop e-commerce arm runs alongside the main legal site. SmartWidget installed cleanly on both via custom HTML hooks and unified the conversation inbox across two sites without any agency-tier upgrade needed.
I am not a developer. The install instructions on the SmartWidget signup page told me exactly which Squarespace menu to open. Took six minutes including signing up.
Our WordPress site is mission critical for buyer enquiries. The install was a single line added via the Insert Headers and Footers plugin. Five minutes from signup to live answering visitors. No downtime.
My Tilda site is the third site I have tried installing chat tools on. SmartWidget was the first one that installed without breaking the page animations or the typography. Five minutes start to finish.
We run twelve branch sites across Cheshire. SmartWidget installed identically on every one, each with its own local knowledge base. The agency-tier inbox handles all twelve from a single screen.
My Jimdo site is on the lowest paid tier. SmartWidget installed via the header and footer editor in seven minutes — the documentation showed the exact menu to open. Bookings up significantly within the first month.
SmartWidget installs cleanly on every major platform in this category. Explore install guides for related platforms.
Sign up, paste the snippet, save. From £19 a month. No card to start.
