An AI chat widget for Sanity installs in three steps: paste your URL into SmartWidget, review the AI-generated knowledge base, drop one line of JavaScript into your Sanity site (frontend integration body insertion point). The full walkthrough is below. From £19 a month, no contract.
For Sanity site owners, an AI chat widget is the fastest conversion improvement you can ship this week. While the rest of your site converts maybe 1 to 2 percent of visitors passively, the widget engages every visitor the moment they arrive, answers their questions instantly, and either books them in or captures their contact details. SmartWidget on Sanity installs in five minutes via a single JavaScript snippet pasted into frontend integration body insertion point.
The full install end-to-end. Five steps, about five minutes from signup to the first answered visitor.
The exact panel and field to paste the snippet on every supported platform. Sanity is highlighted first.
The SmartWidget setup dashboard is where you review and refine the AI receptionist for your Sanity site. The AI reads your site during signup, builds a draft set of question-and-answer pairs, and presents them in the dashboard for review. You edit anything that needs refining, add answers to gaps, set the tone of voice, and configure escalation rules. The dashboard is where the AI is shaped to match your specific Sanity business — services, prices, opening hours, the way you handle out-of-hours enquiries.
AI chat widgets on Sanity sites win not because they replace human chat — they don't, you still take over for complex cases — but because they make sure every visitor gets answered. Most chat tools fail because they can't be staffed 24/7. The widget fixes that constraint. Install on Sanity in five minutes from frontend integration body insertion point. £19/mo. Human takeover available any time.
The dashboard you'll spend most of your time in is the messaging inbox. It shows every conversation the AI has on your Sanity site, lets you jump into any live one with one click, and keeps a searchable archive of every conversation the widget has ever had. Visitor contact details from every qualified conversation are captured automatically. Most Sanity businesses check this inbox once a day and the AI handles the rest 24/7.
Conversation transcripts and visitor contact data are retained for 30 days after cancellation, then deleted permanently. Within that 30-day window you can export the full transcript archive and the contact database as CSV from the dashboard. The widget snippet on your Sanity site stops loading immediately on cancellation.
No. The widget loads asynchronously after the page has rendered. The bundle is under 30KB. There is no impact on Largest Contentful Paint, Cumulative Layout Shift, or First Input Delay. Lighthouse audit before and after the install on a Sanity site typically shows zero score change.
Yes. The dashboard supports WhatsApp Business API integration for escalations. When the AI flags a high-intent enquiry on your Sanity site, it can send you a WhatsApp message with the visitor's details and the conversation context. The integration runs on top of the standard email and SMS escalation options.
The install on Sanity takes about five minutes end-to-end. You sign up at smartwidget.co.uk, paste your Sanity site URL so the AI can read it, review the auto-generated answers, copy the JavaScript snippet, paste it into frontend integration body insertion point, and save. The widget is live and answering visitors the moment the page saves.
No. The Sanity install is one line of JavaScript pasted into frontend integration body insertion point. If you can navigate your Sanity admin dashboard, you can complete the install. The walkthrough on the SmartWidget dashboard shows the exact menu path for Sanity with screenshots.
No. SmartWidget loads asynchronously and isolates its CSS inside a Shadow DOM, so it cannot affect your Sanity theme's styling, animations, or layout. It also does not block page rendering. Lighthouse and PageSpeed scores are unaffected.
Yes for any Sanity plan that lets you paste a script tag or custom JavaScript into frontend integration body insertion point. On a small number of Sanity entry-level tiers the custom code feature is restricted; in that case upgrading to the next plan unlocks it. Most Sanity Business or Pro tiers and above support SmartWidget directly.
No. There is no plugin for Sanity. SmartWidget installs via a single line of JavaScript pasted directly into frontend integration body insertion point. Avoiding the plugin route means fewer dependencies, zero conflicts with your other Sanity extensions, and no plugin marketplace approval process.
A single script tag with your unique widget key. Around 200 characters total. You copy it from the SmartWidget dashboard after signup, paste it into frontend integration body insertion point, and save. The script tag loads our widget client asynchronously when a visitor lands on your page.
No. The widget loads asynchronously after the page has rendered, so it does not block any of your Sanity site's critical rendering path. PageSpeed and Lighthouse scores are unaffected. The widget bundle is under 30 KB and lazy-loads its UI when the visitor first interacts with the chat bubble.
SmartWidget is UK GDPR compliant by design. Conversation transcripts are encrypted at rest in UK-based data centres. The widget includes a configurable consent notice that integrates with most Sanity cookie banner solutions, and the dashboard exposes the controls needed for data-subject access and deletion requests.
Yes. The widget appearance is fully customisable from the SmartWidget dashboard — primary colour, accent colour, chat bubble position (bottom-left, bottom-right), avatar, welcome message, and trigger behaviour. The customisation is centralised, so changing it once updates the widget on your Sanity site immediately.
Remove the single line of JavaScript from frontend integration body insertion point and save. The widget disappears immediately. There is nothing else to uninstall from Sanity — no database tables, no orphaned files, no leftover configuration.
Yes. Multi-site is built in from the Growth tier. One SmartWidget subscription can run widgets across multiple Sanity sites, each with its own AI personality, knowledge base and unified inbox. Particularly useful for agencies running client Sanity sites or operators with multiple brand sites.
4.9 out of 5 from 199 reviews. A selection of install-experience reviews from real UK businesses.
We run a Sitecore site for our manufacturing business. The IT team flagged compatibility concerns. SmartWidget installed as a layout-level script tag and passed the internal security review without modification.
My Bubble app site needed chat without breaking the app routing. SmartWidget installed as a body script in the Bubble SEO settings and works across every page of the app without intercepting any of the existing routing logic.
I work mainly in Webflow and I have tested every chat widget on the market for client sites. SmartWidget is the only one that does not introduce CLS issues. Clean install, perfect Lighthouse score.
My Shopify theme is custom and locked down. SmartWidget installs via theme.liquid before the body close — exactly where every other tracking pixel goes. Zero conflicts with my checkout.
I am the worst kind of non-technical user — I built my Squarespace site myself and was scared of the code injection field. The widget walkthrough showed me exactly which menu to open. I am live and capturing bookings.
My ConvertKit landing page was meant to be a temporary holding page that ended up running for two years. SmartWidget installed via the tracking code field and is now my main lead capture.
SmartWidget installs cleanly on every major platform in this category. Explore install guides for related platforms.
Sign up, paste the snippet, save. From £19 a month. No card to start.
