About these terms
By signing up to SmartWidget you're agreeing to these terms. They're a contract between you (the customer) and DadLink Technologies Limited (us). Read them before you sign up — if you don't agree, don't sign up.
These Terms of Service ("Terms") form a binding agreement between you ("you", "Customer") and DadLink Technologies Limited ("we", "us", "DadLink"), a company registered in England and Wales under company number 14396553, with its registered office at Handforth, Macclesfield, Cheshire.
By creating an account, accessing or using the SmartWidget service (the "Service"), you confirm that you have read, understood and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.
If you don't agree to these Terms, don't use the Service.
The service
SmartWidget is an AI-powered chat widget for websites. The Service includes the widget itself, the dashboard for managing it, related APIs and any documentation we make available. We add and remove features from time to time. Material reductions to features in your subscription tier will be notified in advance.
Specifications, plans, conversation allowances and pricing are described on our website at smartwidget.co.uk. The "you can find more on our pricing page" descriptions are part of these Terms by reference.
Your account
You're responsible for your account. Keep your password secure, only authorise people you trust to use it, and tell us if you think it's been compromised.
To use the Service you must create an account. You must:
- Be at least 18 years old and have legal capacity to enter into contracts in the UK;
- Provide accurate, current and complete information at signup;
- Keep your account credentials confidential and not share them with third parties;
- Notify us promptly at info@smartwidget.co.uk of any unauthorised use of your account;
- Be responsible for all activity that occurs under your account.
We may suspend or terminate accounts where information provided is false or misleading, or where the account is used in breach of these Terms.
Subscriptions & billing
Paid plans renew automatically each month or year until you cancel. Prices are in GBP and exclude VAT. You can change your plan or cancel at any time from your dashboard. Annual plans save 25% compared with monthly.
The Service is available on the following commercial models:
- Subscription plans — starting at £19/month (Lite). Tiers, features and prices are as published on smartwidget.co.uk/#pricing. Annual billing saves 25% compared with monthly.
- Free trial — see Section 6 below.
- SMS credit packs — see Section 5 below.
Subscription fees are billed in advance and renew automatically for successive billing periods (monthly or annual) until cancelled. All prices are in pounds sterling (GBP) and exclude VAT unless stated otherwise.
Payment is processed by our payment processor Stripe. By providing payment details you authorise us to charge the chosen payment method for all fees due, including renewal fees and applicable taxes.
We may change pricing from time to time. Price changes affecting your subscription will be notified at least 30 days before they take effect and will only apply at the next renewal — never retroactively to the current billing period. If you don't accept a price change, you can cancel before the renewal.
Failed payments may result in suspension of the Service. We will attempt to contact you to resolve the issue before any suspension.
SMS credit packs
SMS credits are sold as one-time top-up packs for sending text-message alerts to your phone when leads land in the widget. SMS credits:
- Are sold at the prices published on our pricing page (currently from £39.99 for 500 credits);
- Are consumed when an SMS is sent on your behalf;
- Are non-transferable between accounts;
- Are non-refundable once purchased, except where required by law;
- Expire 12 months after the date of purchase;
- Are not redeemable for cash.
Free trial
We offer 14 days free, no credit card required. After 14 days, the Service stops unless you choose a paid plan.
New customers may use the Service free for 14 days from signup. No payment details are required to start a trial. At the end of the trial period, the Service will be paused unless you select a paid plan. We may modify or end the free trial offer at any time, but changes won't apply retroactively to trials already started.
Cancellation & refunds
Cancel any time from your dashboard. Monthly plans run to the end of the current billing month. Annual plans aren't refunded mid-term — but you keep access until the year ends.
You can cancel your subscription at any time from your dashboard or by emailing info@smartwidget.co.uk. Cancellation takes effect at the end of the current billing period — you keep access until then. We do not provide pro-rata refunds for partial billing periods.
Where you have purchased an annual plan, the plan continues until the end of the annual term. We do not refund unused portions of annual plans except where required by law or at our discretion.
Where the Service has materially failed to function as described and we have been unable to fix the issue within a reasonable period after you notified us, you may be entitled to a refund of fees paid for the affected period. Contact us to discuss.
SMS credit packs are non-refundable once purchased.
Acceptable use
Don't use SmartWidget for anything illegal, abusive, or to spam people. Don't try to reverse-engineer it, abuse the API, or use it to harvest visitor data without their consent.
You agree not to use the Service to:
- Violate any applicable law, regulation, or third-party right;
- Send unsolicited commercial communications (spam) or otherwise breach the Privacy and Electronic Communications Regulations (PECR);
- Harvest personal data from website visitors without an appropriate lawful basis and visitor-facing privacy notice;
- Upload, transmit or generate content that is unlawful, defamatory, obscene, harassing, threatening or otherwise objectionable;
- Attempt to reverse-engineer, decompile, disassemble, or otherwise derive the source code of the Service;
- Probe, scan, or test the vulnerability of the Service or attempt unauthorised access;
- Use the Service to develop a competing product or to benchmark for competitive purposes without our written consent;
- Resell, sublicense, or redistribute the Service without our written consent;
- Generate, distribute, or solicit content that exploits children, depicts illegal acts, or promotes hatred or violence;
- Place undue load on the Service through automated requests, scraping, or otherwise interfere with its normal operation.
We may suspend or terminate accounts that breach this section. For serious or repeat breaches we may terminate immediately.
Your content
You retain ownership of any content you upload, configure, or generate through the Service — including your website content the AI reads, your widget configuration, branding, custom prompts, and conversation transcripts collected through your widget.
You grant us a limited, non-exclusive, royalty-free, worldwide licence to host, copy, transmit, display and otherwise process your content solely as needed to deliver the Service to you, to keep backups, and to provide support. This licence ends when you delete the content or close your account, except for backups which expire on the schedule set out in our Privacy Policy.
You are responsible for ensuring you have all necessary rights and consents for content you put through the Service, and that your use of the Service complies with all applicable laws.
Data protection roles
For data about your visitors who chat with your widget, you're the controller and we're the processor. For your own account data, we're the controller. Full details are in the Privacy Policy.
For personal data about your website visitors that is collected via the widget, you are the data controller and SmartWidget acts as a data processor on your documented instructions, as set out in our Data Processing Agreement (forming part of these Terms by reference). For your own account and billing data, SmartWidget is the data controller. See our Privacy Policy for full details.
You are responsible for:
- Having a lawful basis for processing your visitors' personal data via the widget;
- Providing your visitors with appropriate privacy information including disclosure of the use of a chat widget and processing by SmartWidget as a processor;
- Responding to data subject rights requests from your visitors;
- Ensuring that any sensitive data inadvertently shared by visitors is handled in compliance with UK GDPR Article 9.
Intellectual property
The Service, including all software, dashboards, AI configurations, designs, trademarks and documentation, is owned by DadLink Technologies Limited and protected by intellectual property laws. These Terms grant you a limited, non-exclusive, non-transferable licence to use the Service for the duration of your subscription, in accordance with these Terms.
The licence does not include any right to copy, modify, distribute, reverse-engineer, or create derivative works of the Service. All rights not expressly granted are reserved.
"SmartWidget" and the SmartWidget logo are trademarks of DadLink Technologies Limited.
If you provide us with feedback, suggestions or ideas about the Service, you grant us a perpetual, royalty-free licence to use them without restriction or obligation to you.
Availability & support
We aim to keep the Service available 24/7 but we don't promise uninterrupted availability. The Service may be unavailable due to planned maintenance, third-party provider outages (such as Google Cloud or our AI providers), force majeure, or unforeseen technical issues.
Support is provided by email at info@smartwidget.co.uk during UK working hours (Monday to Friday, 09:00–18:00 GMT/BST). We aim to acknowledge support requests within four working hours.
Higher service-level commitments may be offered to Enterprise customers under a separate written agreement.
Termination
By you: you can terminate your subscription at any time as set out in Section 7 (Cancellation).
By us: we may terminate or suspend your account immediately, with or without notice, if:
- You breach these Terms (including the acceptable use section) and the breach is material or repeated;
- You fail to pay fees when due, after notice and a reasonable opportunity to cure;
- You become insolvent, enter administration, or cease trading;
- We are required to do so by law or by a competent regulator;
- We discontinue the Service (in which case we'll give you at least 60 days' notice and a pro-rata refund of any prepaid fees for the period after termination).
On termination: your right to use the Service ends; we may delete your data in line with our Privacy Policy retention schedule; sections that by their nature should survive (e.g. Liability, Indemnity, Intellectual Property, Governing Law) will continue to apply.
You can export conversation transcripts and account data from your dashboard before termination takes effect.
Limitation of liability
Our total liability to you is capped at the fees you've paid us in the last 12 months. We're not liable for indirect losses like lost profits or lost data, except where the law doesn't allow us to exclude them.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded under English law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other matter for which liability cannot be limited or excluded.
Subject to the paragraph above:
- We will not be liable to you for any loss of profits, loss of revenue, loss of goodwill, loss of business or anticipated savings, loss of data, loss of contracts, or for any indirect, special or consequential loss arising under or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise.
- Our total aggregate liability to you under or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise, will not exceed the total fees you have paid to us in the 12 months immediately preceding the event giving rise to the liability, or £500, whichever is greater.
The Service is provided "as is" without warranties of any kind, whether express or implied, including (but not limited to) the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, except as set out in these Terms or as required by law.
Indemnity
You agree to indemnify, defend and hold harmless DadLink Technologies Limited and its officers, employees and agents from and against any claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of or in connection with:
- Your use of the Service in breach of these Terms;
- Your content and any claim that it infringes the rights of a third party or breaches applicable law;
- Your failure to meet your data protection obligations as a controller of your visitors' personal data;
- Your breach of any representation or warranty in these Terms.
Changes to terms
We may update these Terms from time to time. Material changes — for example, those affecting your rights, obligations, or how we charge you — will be notified at least 30 days before they take effect, by email or via the dashboard. Non-material changes (typos, clarifications, restructuring) may be made without notice and take effect when posted.
Continued use of the Service after a change takes effect indicates acceptance of the updated Terms. If you do not accept a material change, you may cancel your subscription before the change takes effect and we will refund any prepaid but unused portion of the current period.
Governing law & jurisdiction
These Terms and any dispute arising under them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute, except that we may bring proceedings to enforce our intellectual property rights in any competent court.
If any provision of these Terms is held to be invalid or unenforceable, that provision will be enforced to the maximum extent permitted, and the remaining provisions will remain in full force and effect.
These Terms, together with our Privacy Policy and any documents incorporated by reference (such as our Data Processing Agreement), constitute the entire agreement between you and us regarding the Service and supersede any prior agreements.
A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
Contact us
Questions about these Terms, billing, support, or to give us notice of anything required by these Terms:
DadLink Technologies Limited
Handforth, Macclesfield
Cheshire, United Kingdom
Email: info@smartwidget.co.uk
Company number: 14396553
See also our Privacy Policy.