Patients ask about new-patient registration, NHS availability, hygienist slots, emergency appointments and treatment prices around the clock. SmartWidget answers in your practice's tone, captures their details, and notifies your front desk the moment a real enquiry lands. CQC-aware, GDPR-clean, built in the UK.
Your front desk is on the phone. A patient is at the counter. Another call is incoming, the answering machine catches it. The caller hangs up and rings the practice down the road. By Friday afternoon, three new-patient enquiries are gone — and you never knew they existed.
Most dental practices miss six to fifteen new-patient enquiries a week, the majority outside surgery hours. Your website probably sees 60 to 200 visitors a day, but the static contact form converts about one in fifty.
Patients won't wait for an email reply on a Sunday evening when they have toothache. They google "emergency dentist" and pick whoever's chat widget answers first. The practice that captures the enquiry, captures the patient.
SmartWidget aggregated benchmark · 412 UK dental practice websites, Q1 2026
"We opened our new-patient list for two days a month ago and the widget captured 34 enquiries before we'd even sent the email round. The intake form on our website used to convert at maybe one in fifty."
SmartWidget reads your practice website and learns your services, NHS or private status, fee guide, hygienist hours, dentist names, postcode and emergency policy. When a patient opens it on your site, it answers in your practice's tone — warm, professional, reassuring for anxious patients — and captures the details that turn into a registered patient.
Every conversation gets a notification to your front desk. You can have it email reception, text a duty manager direct (SMS credits), or both. Replies sync back into the chat, so the patient sees a continuous conversation, not a bot then a human.
Captures name, contact, NHS or private preference, preferred dentist and reason for joining. Notifies reception with everything needed to register them.
Separate booking flow for hygienist and dental therapist appointments, so they don't get mixed in with dentist enquiries.
Keywords like pain, swelling, trauma or bleeding flag the conversation as urgent, capture details instantly, and SMS your duty phone.
Quotes Invisalign, implant consultation, whitening, hygiene and check-up prices directly from your published fee guide.
Explains whether your practice is currently accepting NHS patients, what bands you cover, and the private route if NHS is closed.
The moment a hot enquiry arrives the widget texts your duty mobile with the patient's name and reason. You reply from your phone, patient sees it in the chat.
Tone calibrated for nervous patients by default. Customisable: warm and reassuring for general practice, sharper and faster for cosmetic.
Polish, Romanian, Punjabi, Urdu, Arabic — replies in the patient's language automatically. Built for the UK's actual patient base.
UK-hosted, EU data residency, ICO-aligned retention. Health enquiries treated as special category data. Transcripts deletable on request.
Drop in your website address. That's the entire setup form. No code, no integrations, no sales call.
Our model reads every page — services, fee guide, dentists, hygienists, NHS status, opening hours, emergency policy — and builds your widget knowledge base automatically.
Copy a single script tag into your website footer. Works with WordPress, Wix, Squarespace, Dentally websites, Software of Excellence sites, custom HTML — anything that loads JavaScript.
Pay monthly or save 25% on annual. SMS credits sold as one-time top-up packs from £39.99.
It sits on your practice website as a chat widget and answers patient enquiries instantly. It takes new-patient enquiry details, captures hygienist booking requests, triages emergency dental queries, quotes published treatment prices, explains NHS versus private routes, and forwards urgent or clinical questions to your front desk by SMS or email. It runs 24/7 — which matters, because the majority of dental enquiries arrive outside surgery hours.
No. SmartWidget is configured strictly as a booking and information tool. Any question that touches on clinical advice, diagnosis or treatment recommendation is captured and forwarded to your team as a human callback. The widget never tells a patient they need a specific treatment, dosage or procedure. This is a hard rule, not a setting that can be turned off.
SmartWidget runs alongside any practice management system — Software of Excellence, Dentally, Carestream, iSmile, R4. It captures the enquiry — name, contact details, preferred dentist, NHS or private preference, requested treatment — and delivers it to your front desk by email and SMS. Your team then enters the appointment into your PMS exactly as they do today. Direct integrations with major UK PMS platforms are on the roadmap.
SmartWidget is built in the UK, data is stored within the European Union, and we follow ICO guidance on lawful basis, retention, special category data and visitor consent. Health-related data is treated as special category personal data under UK GDPR. Conversation transcripts can be exported or deleted on request directly from your dashboard. We do not record clinical decision-making — only enquiry-stage information.
Yes. The widget operates strictly within pre-clinical communication: capturing enquiry details, providing published information (opening hours, fee guides, NHS vs private routes), and escalating anything outside that scope to a human team member. It does not provide treatment advice, take clinical consent, or substitute for clinical assessment. CQC registration of your practice covers the people who provide care — the widget supports the admin layer that surrounds them.
Yes. The widget can explain whether your practice is currently accepting new NHS patients, which bands of treatment you offer, and how to register interest if a waiting list applies. It captures the enquiry and notifies your team rather than confirming an NHS appointment directly — slot confirmation should always stay with a human.
Set custom triage rules: keywords like pain, swelling, knocked-out tooth, abscess or bleeding flag the conversation as urgent, capture the patient's contact details immediately, and trigger an instant SMS to your nominated duty phone. Out-of-hours, the widget collects details and signposts the patient to NHS 111 or your nominated emergency cover — exactly as you instruct it during setup.
Around 90 seconds for initial AI configuration. You paste your practice's website URL, the AI reads the pages and builds a starter knowledge base — services, fees, opening hours, dentists, hygienists, NHS or private status — and you tweak any details before going live by pasting a single line of code into your site footer. Most practices are live the same morning.
Plans start at £19/month for Lite (up to 100 conversations), £49/month for Growth (500 conversations — recommended for most single-site practices), £99/month for Pro (1,500 conversations), and £199/month for Scale (5,000 conversations, suitable for multi-site groups). Annual billing saves 25% on every tier. SMS credits are sold as separate top-up packs starting at £39.99 for 500 credits.
"We opened our new-patient list for two days a month ago and the widget captured 34 enquiries before we'd even sent the email round. The intake form on our website used to convert at maybe one in fifty."
"I'm the practice manager and the front desk is finally getting their lunch back. The AI handles 'do you take on new patients' and 'how much for a check-up' all day long without us touching it."
"Took maybe ten minutes to set up. It picked up our Invisalign pricing, hygienist hours and emergency policy straight from our site. Texts me a summary the moment someone fills in a new-patient enquiry."
"Good for new-patient and hygienist enquiries. Sometimes patients ask very specific clinical questions and it forwards them to us — which is correct, but we get a few of those a week."
"I run a private cosmetic practice. The widget triages 'how much for whitening' and 'do you do bonding' enquiries beautifully and books in consultations for the rest. Strong ROI from week one."
"Rolled it out across four sites in our group. The CQC-aware data handling and the ability to deliver leads to each site's local front desk separately is exactly what we needed."
Free for 14 days. No card. Cancel any time. Live before your morning coffee.