What does an AI receptionist for DTC Fashion Brands actually do?
It engages visitors on your DTC fashion brand website 24 hours a day, answers their questions about your services and sizing and product enquiries specialism in under eight seconds, qualifies enquiries against your business rules, books appointments directly where appropriate, and alerts you on email or SMS for anything urgent. It is configured for the specific language and patterns of UK DTC Fashion Brands rather than being a generic off-the-shelf chatbot.
How long does setup actually take for a DTC fashion brand?
Setup takes around 90 seconds for most DTC fashion brand deployments. You sign up at smartwidget.co.uk, enter your website URL, the AI reads your existing site and builds a draft receptionist, you review it, and you paste the deployment snippet into your website. The widget is live from the moment the page saves.
How much does SmartWidget cost?
SmartWidget pricing starts at £19 per month on the Lite tier. The Growth tier is £49, Pro tier is £99, and Scale tier is £199. Annual billing saves 25 percent. All tiers include the AI receptionist, dashboard access, conversation transcripts, and unlimited Q&A pairs. There is no setup fee, no equipment to buy, and you can cancel any time.
Will the widget answer questions correctly about my DTC fashion brand?
Yes. The AI is trained on your existing website content automatically during setup, then refined in the dashboard with question-and-answer pairs you can add, edit or override. Most DTC fashion brand deployments see the widget answering correctly on at least 90 percent of visitor conversations within the first week, with edge cases easy to resolve by adding entries to the knowledge base.
Can I take over a conversation if the widget is struggling?
Yes. The unified inbox shows every live conversation in real time, and you can jump in with a single click. The AI steps back, the visitor sees the same chat thread continuing, and you simply type as a human. The handover is seamless from the visitor's side.
What happens when a visitor types about sizing and product enquiries?
The widget recognises sizing and product enquiries-related language patterns specific to UK DTC Fashion Brands, asks the appropriate qualifying questions, gathers the context needed — contact details, location, urgency, specifics — and either books an appointment directly or sends a structured email or SMS alert to your mobile within seconds. You decide whether to take the case over live.
Does the widget work on WordPress, Squarespace, Wix and Shopify?
Yes. The deployment is a single line of JavaScript that works on any website platform. WordPress, Squarespace, Wix, Shopify, Webflow, custom-built sites, static HTML, anything that lets you paste a script tag into the page template. No platform-specific plugins required.
Can I deploy the widget on more than one website?
Yes. Multi-site is built in from the Growth tier upwards. One SmartWidget subscription can run widgets across multiple DTC fashion brand sites, each with its own AI personality, knowledge base and inbox. The unified dashboard shows conversations across all sites at a glance. Particularly popular with DTC Fashion Brands who operate multiple brands or franchise locations.
How do I configure the tone of voice for my DTC fashion brand?
The tone is configurable in the dashboard. Common configurations for DTC Fashion Brands include formal professional tone, warm conversational tone, or concise transactional tone. The tone is locked at the business level so the AI cannot inadvertently drift into casual register even if a visitor types informally.
What happens if the widget cannot answer something?
The widget recognises its knowledge limits and is configured to escalate rather than guess. Where a visitor asks a question outside the knowledge base, the response is to offer a human callback, take the visitor's name and best contact number, and log the case in your inbox as a structured callback request. The widget will never invent prices, hours or product details.
Does the widget integrate with my calendar?
Yes. The widget integrates with Outlook (Microsoft Graph), Google Calendar, and the built-in SmartWidget scheduler. Appointment slots are pulled in real time from your available diary so the widget can offer specific dates and times, confirm a booking, and write the event back to your calendar with the full conversation transcript attached. Reminders fire automatically.
Is SmartWidget GDPR compliant for UK DTC Fashion Brands?
Yes. SmartWidget is GDPR compliant by design. Conversation transcripts are stored encrypted at rest in UK-based data centres, retention policies are configurable per business, and the dashboard exposes the controls needed to handle subject access and deletion requests within statutory timeframes. The widget includes a configurable visible privacy notice.
Can the widget capture leads in multiple languages?
The Growth tier and above include multilingual auto-detection. The widget detects the visitor's language from their first message — English, French, German, Spanish, Italian, Dutch out of the box — and replies in the same language for the rest of the conversation. Particularly valuable for DTC Fashion Brands serving overseas customers or operating in tourism-driven markets.
Will the widget annoy visitors with pop-ups?
No. The default behaviour is passive. The chat bubble sits in the bottom corner of every page and engages only when a visitor clicks on it. There are no auto-popups, no exit-intent overlays, no aggressive prompting. Visitors who do not want chat get a clean website experience. Visitors who want chat get it instantly.